Dorsyth Records Artist Platform
Designed and developed a cinematic multi-artist platform for Dorsyth Records, supporting artist-specific branding, release promotion, video content, newsletter segmentation, and future merch expansion.
Key Contributions
Platform Architecture & Full-Stack Development
Led the full platform implementation from concept through deployment, including visual system design, frontend architecture, reusable component development, newsletter infrastructure, deployment configuration, and operational documentation.
Built a scalable multi-artist architecture using TypeScript artist configuration files
Implemented reusable cinematic page sections for releases, videos, streaming links, merch, and artist storytelling
Designed artist-specific theming systems supporting Caleb Ash and PrettyWise under a unified label identity
Integrated Resend Contacts, Topics, and Events for segmented newsletter automations
Prepared the platform for future artist onboarding and Fourthwall merchandise integration
Created enterprise-style technical documentation and onboarding procedures for long-term maintainability
The Process
Project Lifecycle
Defined the Dorsyth Records brand identity and established requirements for artist onboarding, release promotion, newsletter infrastructure, and future commerce expansion.
Designed a reusable configuration-driven architecture separating artist data, release media, themes, newsletter segmentation, and shared UI components.
Built the Next.js frontend, reusable section components, cinematic theme system, Spotify/video integrations, and Resend subscription API.
Configured GitHub and Vercel deployment workflows, production environment variables, newsletter automations, and operational maintenance documentation.
Technical Deep Dive
Scalable Label Infrastructure
The project evolved from a visual landing page into a scalable digital platform for a cinematic record label. The architecture was intentionally designed to support future artists, independent visual themes, segmented newsletter automations, and reusable content systems while maintaining a unified Dorsyth Records brand experience.
Measurable Outcomes
Results
Key Impact
Scalable Multi-Artist Platform
2
Artist Platforms
3
Newsletter Segments
8+
Reusable Sections